Honda leads industry with seven segment-leading models, more than any other brand; Honda Manufacturing of Indiana Earns Platinum Plant Quality Award
JUN. 23 - The Honda brand earned its best-ever ranking in J.D. Power and Associates' Initial Quality StudySM (IQS) for 2011, finishing second among all surveyed brands, including premium makes, the company announced today. Honda also led the industry with seven models earning the highest initial quality ranking in their respective segments, including its top-selling Accord and Civic models. The Acura brand finished third overall in the 2011 IQS.
In the manufacturing realm, the 2011 study recognized three Honda plants for superior quality, including Honda's newest U.S. auto plant in Greensburg, Ind. Honda Manufacturing of Indiana, producing the Civic Sedan, was one of only three plants around the world to earn the Platinum Plant Quality Award. The Suzuka, Japan plant, line 1, earned a Silver Plant Quality Award, Asia Pacific (tie), for production of Civic and Insight, while the East Liberty, Ohio, plant took home a Bronze Plant Quality Award, North/South America, for production of the Accord Crosstour, CR-V and Element.
"Creating products of the highest quality and value is the foundation of our business, and it begins with a deep understanding of the customer," said Tetsuo Iwamura, president & CEO of American Honda. "These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organization--in R&D, in manufacturing and in sales--to exceed their high expectations of Honda and Acura."
Of the seven Honda models earning the highest initial quality score in their segment -- the most segment leaders of any brand -- five were manufactured in North America: the Civic (compact car); the Element (compact crossover SUV -- followed by the CR-V in second place); the Accord (midsize car); the Accord Crosstour (midsize crossover SUV); and the Ridgeline (midsize pickup). Those five models were joined on the 2011 segment leader list by the Insight hybrid (compact car, tie) and Honda Fit (sub-compact car).
Honda automobiles made in North America are produced using domestic and globally-sourced parts.
In a letter to manufacturing associates, Hide Iwata, Honda of America Mfg. president and CEO and head of North American manufacturing, recognized the commitment and dedication that led to this achievement: "Your relentless commitment to improve quality and to exceed customer expectations has helped Honda achieve its best ever IQS performance. Please know that I am honored to be part of this team and I deeply appreciate your many efforts."
Now in its 25th year, IQS captures problems experienced by owners in two distinct categories--quality of design and quality of production (defects and malfunctions). The study ranks vehicles and brands based on survey reports of the number of problems for each hundred vehicles surveyed. A lower PP100 score is better, since that means fewer problems were reported by vehicle owners.
For 2011, the Honda brand showed an improvement of nine fewer PP100, from 95 to 86. Acura scored 89 PP100, compared to 86 the previous year.